January 1, 1970

Touchpress and the publishers Hodder & Stoughton have released ‘Think Like Churchill’, a new app for iPhone and iPad, featuring Boris Johnson, thinklikechurchill.com. ‘Churchill loved new technology and thought innovation led to change. This app is a way of reaching today’s new decision-makers, whether gamers, leaders or entrepreneurs, and giving them a masterclass in Churchillian thinking as well as an appreciation of his legacy’ (Randolph Churchill).

In the app, users are asked to experience some of the dilemmas the great man faced throughout his long life, with decisions covering major political choices, including the Dardanelles campaign, as well some more personal moments from Churchill’s life. The app utilises Churchill’s own words, with archive material and contemporary sources, to show the complexity of his thinking and how he brought his fierce intelligence to everything he did. Boris Johnson guides the user through the app, narrating the opening and closing sections of each dilemma and providing the historical and biographical context.

See trailers here: https://vimeo.com/111834741 – and here: https://vimeo.com/110782391.