January 1, 1970

Pol Roger’s prestige cuvée champagne, Cuvée Sir Winston Churchill, is named after Churchill. The first vintage, 1975, was launched in 1984 at Blenheim Palace. Following Churchill’s death in 1965, Pol Roger added a black border to the label on bottles shipped to the UK as a sign of mourning. This was not lifted until 1990.

Churchill was a keen smoker of cigars and, since his visit to the cigar makers Romeo y Julieta in Havana in 1946, his name has not only been commemorated on a band but has also served to describe the marque’s most famous size – a Julieta No.2 measuring 7 inches (178 mm) by 47 ring gauge (even though he actually preferred to smoke a ‘Romeo’ size which was a large ring gauge perfecto). The ‘Churchill’ is still a classic medium- to full-bodied cigar, but the range has recently added the new ‘Petit Churchill’, a ‘Short Churchill’ – and even a ‘Wide Churchill’!

You can even buy a Churchill cigar pen and a cigar chocolate!