January 1, 1970

Although certain design details were forbidden as they were a waste of valuable raw materials, wartime “austerity” fashions were not drab, as this purple, green and mauve dress (which cost 7 clothing coupons), designed by Norman Hartnell, testifies. The model is standing on a windy rooftop in Bloomsbury, London. Senate House, the headquarters of the Ministry of Information, is clearly visible behind her.

copyright: By Ministry of Information Photo Division Photographer [Public domain], via Wikimedia Commons