July 23, 2018

The International Churchill Society

Deadline for submission of proposal is: 15 SEPTEMBER 2018

The International Churchill Society (ICS) is requesting proposals to produce a series of video shorts from footage to be filmed at the International Churchill Conference in Williamsburg, Virginia on 9-11 November 2018.

Project Overview

Project Description

Each year ICS holds an international conference with guest speakers and panels of noted historians, academics, authors and experts. For the 2018 conference, we would like to create an interview set in a conference room at the host hotel in order to interview speakers, members and guests for this video series. We will also want to have other location shots of guests, settings and the events to take place over the course of the two-day conference.

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The videos should display a sense of history and nostalgia, taking into account Winston Churchill’s historical, global impact but should also demonstrate why the qualities that he embodied continue to be relevant in the 21st century. Perseverance, dedication, determination adaptability and leadership are a few of the qualities that Churchill possessed in vast quantities.

Goals and Objectives

ICS is a membership-based organisation that relies on dues, sponsorships and donations. The videos should inspire viewers to get more involved in the work of ICS and promote the society and the annual conference generally, with the specific aim of gaining new members, donors and sponsors.

The videos should be something that members and friends of ICS can embrace and rally around, by commenting, sharing with others and promoting. They should contain aspects of virality.

In previous projects, videos have provided a sentimental overview of Winston Churchill, celebrating his accomplishments, and highlighting his many achievements.

This year, we are open to new directions and ideas.

The video producer is encouraged to convey the video narrative in whatever style feels most appropriate: voiceover, interviews, stop motion animation, etc. The video must be non­-partisan but not necessarily apolitical.


As one might imagine, membership in ICS is, in general, an older demographic, most of whom are well read or even experts on the subject. With this video series, we wish to reach viewers that are somewhat or completely unfamiliar with Churchill. The focus that we would like to take here is on beginner or entry-level aspects of Churchill and his career that might be of interest to students and those interested in history, politics and leadership.

For example, did you know that Churchill was taken prisoner in Africa and escaped a POW camp? ICS members would know this, but most of the general public would not.


In order to attempt to reach our target demographic, we plan on uploading the videos to the ICS YouTube and Vimeo channels and widely distributing them on all social media channels. ICS has a growing presence on Twitter, Instagram and Facebook.

Examples of Previous Projects

Promo video for Queen Mary Exhibition http://bit.ly/2Lwt8ik
‘Why Study Churchill?’ http://bit.ly/2Lz2J3l

About the International Churchill Society

The International Churchill Society (ICS), founded in 1968 shortly after Churchill’s death, is the world’s preeminent member organisation dedicated to preserving the historic legacy of Sir Winston Churchill.

The Society’s many activities are conducted through a wide range of publications and programs. The Society’s local chapters in over forty cities around the world hold regular meetings and dinners, host author lectures and engage with students and teachers in their communities.

The Society is participating in the development of the National Churchill Library (NCLC) and Center at The George Washington University in Washington, DC. This important facility provides a long-desired permanent home for Churchill studies, scholarship and education in the heart of Washington, DC, featuring exhibit space, a comprehensive research collection of materials about Churchill’s life and legacy and a wide range of programming including lectures, seminars and conferences.

In 2016, the Society and the National Churchill Museum (NCM) at Westminster College in Fulton, Missouri, formed an alliance to better preserve the legacy of Winston Churchill.  The Society, the NCLC, and NCM will share research and programming resources, and items from the Museum’s superb collection will be loaned on a rotating basis to the Library in Washington.

Outreach to students and teachers is a key part of the Society’s activity. Our educational programs have included seminars for high school teachers held in cities across the United States and the United Kingdom, with the support of the National Endowment for the Humanities, at the Churchill Archives at Churchill College, Cambridge; lectures and seminars hosted in conjunction with other prominent organizations such as the Aspen Institute and the American Political Science Association.

For further information, see this page.

Scope of Work


The video producer will deliver the finished product in desired formats including, but not limited to: MP4, MPEG, and web­ compatible formats. The finished product will include broadcast quality video to be aired at ICS events, posted on the ICS website and distributed through social media and the ICS monthly email newsletter. Proposals may also consider including the following deliverables:

  • Outlines
  • Storyboards
  • Scripts
  • Graphics
  • Rough Cuts


The ICS conference will be held on 9-11 November 2018 where the raw footage will be shot. ICS would like have rough cuts within 30 days of the conference and a target completion date of 15 December 2018


The budget range that ICS has allocated to this project is approximately US$5,000-10,000/£4,000-7,500.


Technical Requirements

  • The videos should be no more than three (3) minutes in length.
  • The video should include music and creative graphics.
  • Video must be broadcast­ HD quality.
  • Video must be able to be reduced in size without sacrificing quality.
  • Video must be able to be used on the ICS website as well as through multiple video and social media platforms.
  • The final videos should be completed by 15 December 1, 2018.

Contractor Requirements

The video producer will be expected to be in contact with ICS staff through all phases of project execution, meeting as needed in person, by phone, Skype or email and providing weekly written progress updates. The video producer will be expected to produce all elements of the video, which may include, but are not limited to scripting, voicing, lighting, graphics, animation, editing, coding, and music.

The video producer will be required to secure its own production facilities and equipment. Any assignment or subcontracting by the selected video producer for the work to be performed, or goods and/or services to be provided, in whole or in part, and any other interest in conjunction with this request for proposal, is permitted with the express written consent of ICS.

Proposal Requirements

Proposals must include:

  1. Introduction summarising production resources, and relevant experience.
  2. Examples and samples of past projects, preferably of a similar size and scope.
  3. References from past projects.
  4. Proposed budget for the project. The proposed budget should include a suggested work plan and a breakdown of fees for professional services, hours, and administrative services, including travel and taxes.
  5. Proposed schedule for the project, including project stages, milestones and payments.
  6. Proposed vision for the video (i.e. broad concepts on what the final product may look like).
  7. Identify you or your company’s point of contact, including name, title, phone, and e­mail.


Selection Criteria

Proposals received will be evaluated by the ICS on the following selection criteria:

  • Demonstrated experience in creative video development, production and post­production aimed at a diverse and international audience of entrepreneurs, innovators and youth.
  • Understanding the purpose and the scope of this video project.
  • Original and creative approach.
  • Expected timeline for completing the project.
  • Demonstration of cost-effective approaches to video production.
  • In line with proposed budget.
  • Demonstrated ability to coordinate resources, equipment and required staffing for video production and post­production.

Proposal Submission

Please send all materials via email to the contact below.

Proposal Timeline

Deadline for submission of proposal to ICS is 15 September 2018, including one round of Q&As. A second round of Q&As may be arranged for shortlisted candidates. It is anticipated that the selection will be completed by 15 October 2018.


John David Olsen
[email protected]
Skype: john1000usa
US +1 323-205-5595
AU +61 401 92 7878

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