Winners of Pentland’s Annual Competition Announced
The Churchill Centre’s annual partnership with Pentland Group plc and Arts Thread to encourage the development of young talent in the field of design has produced some striking images for Sir Winston’s favourite libation. The 2015 special Competition partner was Champagne Pol Roger, and the brief for the contestants was to design a gift box and label for a Magnum of Pol Roger Brut Vintage 2006 champagne. The First Prize entry, by Sara Griffin, is seen above.
The annual competition is free and open to anyone in the world over eighteen who is studying or graduated from an Arts & Design course within the last three years.
Judging Criteria—What were the judges looking for?
- INSIGHT: Churchill’s brilliance was in his ability to approach a multitude of tasks with interest and enthusiasm. From journalism to brick laying, art to oratory. Does the design embody the rich breadth of interest and excitement that surrounded Churchill’s life and endeavours? Does it breathe new life into the commemoration of such a vibrant character in a way that is modern and insightful with a nod to the past and a look to the present?
- COMMUNICATION: “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack.” Churchill commanded attention, spoke with authority, and left his audiences in no doubt of his point. Is the design clear and easy to understand? Is it able to communicate its message directly and with force? Was thought given to how the bottle is packaged and the marketing around such a magnificent piece.
- COMMERCIAL APPEAL: As well as paying tribute to one of the great leaders of our time, the design must also hold commercial value. Pol Roger’s strong brand heritage can be utilised to increase interest. Does it appeal to a wider audience? How does the design cater to the current Pol Roger customer as well as generate new interest?
With that said, the top three winning entries for 2015 were:
- First prize: Sara Griffin, who received £1000 and an exclusive tour of the Pol Roger vineyard in Epernay, France.
- Second prize: Shan Khan, who received £750.
- Third prize: Denzel Currie, who received £500.
All three winners will be considered for work experience at Pentland headquarters in London.